Rise was tasked with the strategic design and development of fashion designer Erin Fetherston’s E-Commerce store. We were brought on to mimic Erin’s overall whimsical aesthetic, while bringing her world-renowned clothing and home decor lines in-front of the masses. In addition, fifty-six percent of conversions come from mobile devices. Making the build-out of a fully responsive site our primary objective in order to capture our set goals and organically convert users.