RISE was tasked with the strategic design and development of fashion designer Erin Fetherston’s
E-Commerce store. We were brought on to mimic Erin’s overall whimsical aesthetic, while bringing her
world-renowned clothing and home decor lines in-front of the masses. In addition, fifty-six percent
of conversions come from mobile devices. Making the build-out of a fully responsive site our primary
objective in order to capture our set goals and organically convert users.
“These are not clothes for a make-believe world, but are, rather, meant to add a dose of daydream into