Rise was tasked with the strategic design and development of fashion designer Erin Fetherston’s
E-Commerce store. We were brought on to mimic Erin’s overall whimsical aesthetic, while bringing her
world-renowned clothing and home decor lines in-front of the masses. In addition, fifty-six percent
of conversions come from mobile devices. Making the build-out of a fully responsive site our primary
objective in order to capture our set goals and organically convert users.
Client
Erin Fetherston
Our Role
Strategy
Concept
Art Direction
Platform Design
Development
Erin Fetherston
1
Store Homepage
Erin Fetherston
2
Product Page
“These are not clothes for a make-believe world, but are, rather, meant to add a dose of daydream into
our
everyday lives”